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Event industry trends at IBTM World 2018

We attended IBTM World in Barcelona. Here are a few quick thoughts from Greg McEwan, head of communications, on several emerging trends.


  1. Even more interest in event tech


The tech-focused Exploratory Zone has moved from the fringe of the show in previous years, to the centre. And there is good reason for this. Event managers are looking for new technologies to add to their toolkit to drive cost efficiencies and engagement.


  1. The events sector continues to grow


Despite the fact that we increasingly interact in virtual environments, events are still essential. And, as reported by C&IT Magazine in its latest industry watch report, the five main industries that have an influence on meetings and events procurement are banking and finance, IT, engineering and construction, automotive and pharmaceutical. When the global economy grows, the event sector grows.


  1. A continued focus on data


Data is at the heart of many conversations here. How can event organisers demonstrate and ROI? How can they measure engagement? These are difficult questions to answer. 4. An underlying theme that ties the above three points together is that event managers are under increasing pressure to find creative, innovative and environmentally-conscious ways to increase engagement at their events, despite growth in the sector.

Kim Ludvigsen

With an engineering and business degree, I have worked in the financial industry and with start-ups for over 25 years. However, I have always had a keen interest in languages. My mother tongue Danish is only spoken by 5 million people, so when I after high school moved to Switzerland, I had to expand my language command. I discovered that with a positive attitude and a bit of effort, I could learn a new language in two months and today I speak seven actively.

While working for Swiss Post 2004-2010, I sometimes used interpreting and I was very surprised how old-fashioned the underlying technology was. A few years later I met with my old colleague Peter Frei, and together we picked up the idea of developing a remote interpreting platform, using browser-based software and mobile apps. A team of competent language and software specialist was quickly assembled, and by the end of 2014, a prototype developed and Interprefy incorporated.

I quickly discovered that the technology we started developing turned out to be quite controversial, or to use a modern Venture Capital expression "disruptive", meaning that is has the potential to radically transform an entire industry.

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