Consumer-facing brands stand to benefit from the enormous opportunities that come with the proliferation of smartphones, online purchasing and increasingly global audiences. But bringing a product in a new market is not something that can be readily replicated. Brands that succeed are those which take the time to understand a new market and adapt their offering according to the linguistic and cultural dynamics of that market.
Have a two-way conversation with your employees
Retail and Consumer brands have increasingly international workforces. Communication in multiple languages is critical to motivate and encourage employees. While many people understand English sufficiently, often they do not have the confidence to speak in a language that is not their mother tongue. This is particularly the case when there are large audiences. Remote Simultaneous Interpretation give your organization a new channel to engage with your employees, whether it be for an online meeting, seminar or workshop, or a large conference.