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Customer Stories

Banks Sadler makes use of cloud technology to provide GSK with interpreting at three conferences around the globe

Overview

Banks Sadler is a leading global creative event management and venue sourcing agency working with some of the world's most innovative brands. On behalf of its client, GSK, Banks Sadler sought to organize three international conferences, each with its own subject matter and each taking place in different locations.

About Banks Sadler

Banks Sadler is an award-winning event management and venue sourcing agency with offices in London, Windsor, York, Düsseldorf, Paris and New York. In 2017 it handled over 13,500 venue bookings, and over 570 event management projects delivered in 66 countries.

About GlaxoSmithKline

GlaxoSmithKline plc (GSK) is a British pharmaceutical company headquartered in Brentford, London. Established in 2000 by a merger of Glaxo Wellcome and SmithKline Beecham, GSK was until recently the world's sixth largest pharmaceutical company.

The Challenge

With three upcoming events to organize, the Banks Sadler team needed to accommodate for a range of requirements. Because each event would have an international audience, interpreting was top-of-mind. However, with a small venue and a highly fluid agenda, hiring interpreting booths was an unattractive prospect. A second requirement was that these events would cover some groundbreaking research in highly specialist areas, and therefore interpreters with a solid subject knowledge of these areas were required.

The Approach

The Banks Sadler team knew that attendees of the conferences — consisting of two explorations of specialist areas in pharmaceuticals and a sales kick-off meeting — would have their smart devices with them. The team was also unsure how many attendees would need interpreting. This made for a compelling case to use remote simultaneous interpreting. Interprefy held several meetings to discuss each aspect of the three conferences, providing remote support prior to, and throughout, each event.

The Outcome

The feedback was overwhelmingly positive from attendees, the customer GSK, and our client Banks Sadler. Because specialist interpreters would have been hard to find locally, a significant benefit of using Interprefy was that interpreters were sourced at a global level using language service provider, Interprenet.

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