Blog Articles

Hybrid events blend the best qualities of virtual event platforms with traditional venue-based events — literally offering the best of both worlds. They’re increasingly popular, and work well when you’re programming topics and activities that can be communicated to both physical and online audiences.

One of the greatest benefits of hybrid events is how much easier it is for organisers to ensure their event is inclusive and accessible. Here’s why you can no longer afford to ignore event inclusivity, and how you can lower barriers to access with your next hybrid event.

Consumers have recently undergone a dramatic shift in expectations. Now more and more consumers expect top digital experiences. Organisations are scrambling to update their offerings and the events industry is no different. But as McKinsey research shows, companies only have a short transition period before we settle into the “new normal.”

So what will online events look like under the “new normal?” In his new book, Reinventing Live, entrepreneur and events expert Marco Giberti predicts that online events will become significantly more sophisticated. He writes that “Post-Covid virtual events and webinars will be unrecognizable. It will be like comparing traditional TV with streaming.”

Soon, planners will no longer be able to get away with unprofessional events that “look like a bad video call.” Along with these shifts in customer expectations, event planners face another challenge that impacts event success: Zoom fatigue.

With the rise of remote working, viewers are spending more and more time in online meetings. This can be exhausting and can impact your audience’s drive to attend virtual events. After a long day at work, who wants to spend more time in front of their laptop?

To adapt to the new normal and overcome Zoom fatigue, event planners need to create engaging virtual experiences that win viewer attention. Drawing on some of the best recent online events, we’ve put together six key steps to improving your online events. Let’s dive in.

Webinars have been around for decades and, just like almost anything that’s been around this long, they have evolved. Over the past years, webinars have seen a huge uptick and continue to gain popularity.

The new norm of global web conferencing has made it as easy as never before to connect with global peers and audiences. But when it comes to hosting multilingual conferences online, there are a few common rookie mistakes, that can stand in the way of your success.

More and more events are being taken online to ensure we can stay connected, keep learning and continue communicating. For businesses, this means finding the most practical and efficient solutions to meet their needs. But with so many options available, what should they choose?

While the rush to digital was hastened by the challenges of the COVID-19 pandemic, the benefits of web conferencing will likely keep many online even after lockdown measures have relaxed. And as businesses scale and grow a global team and client portfolio, there’ll be an increasing demand for real-time translation when the lingua franca fails.