Blog Articles

It’s hard to believe that just a few years ago most events were not fully capable of reaching large multinational audiences. Now, web conferencing and video broadcasting platforms, like ON24, Zoom and Microsoft Teams, have removed physical limitations from virtual events. Event planners and marketing teams are now able to attract audiences from across the globe, as long as they have a strong internet connection. However, inefficient language translation remains a stark barrier of access to events and creates extra friction. Without a common language or translation tool, many people feel excluded and will not attend the event.

With the rise of online video conferencing technology, it has become easier for brands to create events that can reach large, multi-national audiences. But reaching new listeners isn’t the same as getting through to them. For that, you need to be able to speak their language.

Language is a major barrier when organising an inclusive virtual event. There are many types of translation services available, including: real-time AI translation, interpreting technology, and written translation such as captions and subtitles. However, it can be difficult to choose a service that best fits the needs of your event. This article explores why adding web conferencing with language translation to events is key to driving meaningful brand engagement.

"How does remote simultaneous interpretation work” is a question we’re often asked.

Interpretation is the art of transforming a message from one language to another, either through speaking or signing. Unlike translation, which involves written communication, interpretation is done verbally or through sign language. This crucial distinction between the two is what sets them apart.

A hybrid event combines in-person and online elements. In other words, an in-person event that has speakers, attendees or interpreters connecting and participating remotely, is a hybrid event.

We have uploaded this article to our Interprefied podcast and is now available on your preferred podcast directory.

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Sound quality is something that accompanies us all day. From putting on the radio in the morning to binge-watching that new tv series late at night, good audio is something we often take for granted. Whilst it's usually quite easy to spot bad audio, good audio quality is in fact quite a complex matter. A good example is a decade-old discussion between vinyl-lovers and other audiophiles over which format provides superior sound quality: CD or vinyl.

In remote interpreting, being able to both receive and send quality audio is key. To ensure information is accurately processed and secure an enjoyable audio experience while protecting people's hearing.

Interprefiers Take the Floor is now available on your preferred podcast directory.

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French interpreter Philippe Dunkel, with close to 200 interprefied events under his mic, meets CRM Marketing Manager, Susi Lovati, in our latest episode of Interprefiers Take the Floor. In this episode, we address the hot topic of sustainability in the multilingual events space and how remote interpretation has given opportunities to interpreters.

Most events are, at their core, about connecting people with a shared, valuable experience. From roaring fans at a sold-out stadium to an intimate poetry reading, to an industry-shaping business conference — all attendees are sharing in an experience that’s meaningful for them.

As technology develops, it gives us new ways to create, shape and access these shared experiences. After all, technology has been an integral part of events from the very beginning. Microphones amplified speakers and performers; video broadcasts allowed people around the world to watch events; the internet took accessibility even further and allowed for new degrees of communication and interactivity from attendees.

The "metaverse” is the next technological advancement making waves in the events sphere.

Thanks to modern technologies, it’s easier than ever for businesses to deliver meetings, webinars, and events via the internet. While the move toward virtual and hybrid events meetings was accelerated due to COVID-19 lockdowns and safety concerns, businesses have embraced the opportunity to reach larger and more distant audiences online.

But businesses need to balance these benefits with new risks and threats. This is especially true today, when virtual and hybrid events are reaching maturity and the initial novelty around the format has given way to clearer measures for performance. As organisations are responsible for safeguarding a huge amount of attendee and speaker data, cybersecurity is a crucial concern for online event managers. Depending on their objectives, hackers may attempt to steal your business data, attendee personal and payment data, or they may seek to spread malware to attendee devices.

Robust cybersecurity is key to minimising these risks and protecting your reputation, along with your audience’s data. For organisations, another concern is complying with strict data privacy regulations like GDPR in the EU or American state-specific laws like the CCPA in California. Failure to meet GDPR compliance, for instance, can cost €20 million or up to 4% of annual global turnover.

While Interprefy isn’t a data security company, we are ISO 27001 certified and our Information Security Management Systems is aligned with standards in the area of data security and recommended best practices. Drawing from our expertise and experience with online and hybrid events, we’ve put together a checklist for organisations looking to improve their event cybersecurity. Let’s dive in.