Zurich, Switzerland, February, 13, 2025 — The event industry is becoming increasingly global, with multilingual online and on-site audiences attending conferences, trade shows, and corporate gatherings. However, despite this international reach, a significant gap remains in how event organisers measure the success of their multilingual events. Interprefy's 'Global Businesses and Live Translation' report, released last September, suggests that while many organisers invest in interpretation and live translation services, they often overlook the critical step of evaluating their effectiveness and overall impact.
The Measurement Gap in Multilingual Events
The report further reveals that while event professionals acknowledge the importance of providing multilingual support, only a small percentage actively measure its impact on attendee engagement and event outcomes. Specific metrics such as audience comprehension levels, participation rates, interaction with multilingual content, and overall satisfaction are often left untracked, leaving organisers in the dark about whether their multilingual efforts are truly making a difference.
Oddmund Braaten, CEO of Interprefy, has highlighted this issue, stating, “Without proper measurement, event organisers are essentially making blind decisions. Understanding how language accessibility impacts engagement is crucial to delivering high-quality, inclusive events.”
Related article: Multilingual event organisers aren’t doing enough to measure the impact of their events
Why Measuring Impact Matters
Multilingual accessibility is more than just a service—it’s a strategic advantage. When attendees can fully understand and engage with event content in their preferred language, the experience becomes more inclusive, productive, and memorable. Without proper measurement, organisers risk missing valuable insights into attendee needs, potential improvements, and the return on investment (ROI) of language support services.
Braaten further emphasised, “The data from our report clearly shows that organisations investing in language support see higher engagement levels. However, many are not collecting the right metrics to quantify this success.”
How Organisers Can Improve Measurement
To bridge this gap, event organisers should implement clear evaluation methods. This includes post-event surveys tailored to multilingual attendees, engagement tracking for interpretation services, and data analysis to assess participation across different language groups. By collecting and leveraging this data, organisers can refine their multilingual strategies, enhance attendee experiences, and demonstrate the tangible benefits of their investment.
A Call to Action for the Event Industry
As international events continue to evolve, measuring the impact of multilingual accessibility should become a standard practice. Understanding attendee engagement across different languages will not only improve event planning but also strengthen global connections and business opportunities. The industry must take action to ensure that multilingual inclusivity isn’t just an offering—it’s a measurable, impactful strategy for success.
About Interprefy
Interprefy is a global leader in cloud-based, multilingual communication services. Founded in Switzerland, the company aims to empower global communication by providing innovative solutions that leverage advanced AI technology and human expertise, enabling seamless multilingual communication for events and gatherings worldwide. Interprefy enhances engagement, inclusivity, and sustainability in the event industry through its commitment to technological innovation and environmental responsibility.
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