Zurich, Switzerland, February, 13, 2025 — The event industry is becoming increasingly global, with multilingual online and on-site audiences attending conferences, trade shows, and corporate gatherings. However, despite this international reach, a significant gap remains in how event organisers measure the success of their multilingual events. Interprefy's 'Global Businesses and Live Translation' report, released last September, suggests that while many organisers invest in interpretation and live translation services, they often overlook the critical step of evaluating their effectiveness and overall impact.
Measuring the Impact of Multilingual Events
By Dayana Abuin Rios on February 14, 2025