Blog Articles

Many consider Cleopatra to be the first recorded event planner in history. She knew the value of bringing people together for celebrations, announcements, and other occasions. Famously, she turned meeting Roman general Mark Antony into a fabulous event. Cleopatra entered the meeting floating down the Nile on the ancient equivalent of a luxury yacht — while dressed as the goddess Venus. Talk about making an entrance.

Cleopatra’s goal for meeting Mark Antony was clear: she wanted to form a close connection with him. The result of her event? Her dynasty got to live on for another day. From seasonal festivals to the modern New Year’s party, events have retained the same underlying goal: to build connections and bring people together for a shared experience.

While the goal of events hasn’t changed, the significant investment required to create modern business events means that there is more at stake. This is especially the case today, with a vast array of technological tools facilitating many parts of event management.

Hybrid and virtual events take this that much farther, as many (if not all) attendees experience the event through their devices. Along with being accessed via devices, online events can be joined from nearly anywhere on the globe. This presents businesses with the opportunity to reach audiences at scale. But is reaching the largest possible audience a sign of a successful event? Some businesses certainly benefit from hosting smaller events that lead to deeper connections and more meaningful networking experiences.

With so many changing factors and business models at play, let’s consider how event “success” has evolved to meet the contemporary business environment.

When holding meetings with partners, customers, suppliers, or peers across multiple countries, language can often pose a big barrier to successful communication.

To make sure meeting participants' message doesn't get lost in translation, meeting organisers at corporations, SMEs, NGOs, associations, and institutions choose to bring professional simultaneous interpreters to their meetings.

In the tech world, women are still a minority. According to a European report, only 17% of professionals in the ICT (Information and Communication Technology) sector are women. US numbers don't paint a better picture, with women representing only 28.8% of the tech workforce.

According to research by PwC, "females aren’t considering technology careers as they aren’t given enough information on what working in the sector involves and also because no one is putting it forward as an option to them."

For International Women's Day 2022 we want to #BreakTheBias for women in tech. To celebrate IWD 2022 we've caught up with some of the amazing women who work in tech at Interprefy and break the bias on Women's Day and beyond.

Ema, Viola, Merlyn, Anna, and Dorotea hold technical positions at Interprefy and love what they do. We talked to them about their experience working in a traditionally male-dominated field, how they got into tech and how they think Interprefy can help #BreakTheBias. 

• Viola Lin, Product Manager, Taiwan
• Merlyn Prosianos, Senior Technician, Philippines
• Anna Ritchie, Senior Product Manager, The Netherlands
• Ema Vuckovic, Senior QA Engineer, Serbia
• Dorotea Lazarevic, QA Engineer, Serbia

The International Organisation for Standarisation (ISO) defines interpreting as "rendering of spoken or signed information from a source language to a target language in oral or signed form, conveying both the register and meaning of the source language content". Add "remote" to this definition and it then seems obvious that we are referring to the act of interpreting in the distance. In this context, remote interpretation services enable spoken or signed communication to take place when interpreters and participants are not in the same physical location, but, is there only one way of doing it? and, where is it used?

Conferences and events are integral parts of doing business in today's world. Even with the rise of technologies that make virtual gatherings possible, we all feel a longing for a good, old-fashioned face-to-face get-together where we can connect with our peers, enjoy great content.

Conference interpreting hasn't changed much since 1945 - but it has definitely undergone a seismic shift since 2020. With the majority of events being canceled or moved online because of social distancing, interpreters had to adapt quickly to not miss out on interpreting opportunities. Fortunately, Remote Simultaneous Interpretation technology already existed and those who adopted the technology could resume work successfully.

Sourcing an accurate and clear language interpretation solution is essential to delivering high-quality multilingual hybrid events. But finding the right solution can be a challenge, especially as interpretation needs to be provided for both on-site and virtual attendees. This logistical hurdle is multiplied by the number of languages that require interpretation.

Many hybrid event organisers have turned to Remote Simultaneous Interpretation (RSI) technology to solve this problem. But is RSI a good fit for your hybrid event? Let’s compare RSI with traditional interpretation before exploring how RSI fits into the hybrid event landscape.

The shift toward digital experiences and virtual events has created an opportunity for businesses to expand into new markets and reach audiences at scale. While expansion is key to business growth, it’s a challenging process that requires localising your content to fit with different multinational audiences.